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Ask Me Community Ambassador Scheme


"We know that communities are often the first to know about abuse, and that they can act as gate openers or gate closers in terms of help seeking" (Finding the Costs of Freedom Report 2014)


People within a survivor's community are often the first to know that domestic abuse is happening. But lack of understanding and confidence can make people afraid to talk about it, and unsure of how to respond when someone speaks out. Survivors have told us they can feel judged, silenced or isolated by the people around them.


We are changing that through the Change That Lasts Ask Me scheme, developed in partnership between Women's Aid Federation England and Welsh Women's Aid.


The project is a simple initiative that equips community members - both men and women - in Cambridgeshire and Peterborough with an understanding of domestic abuse and how to respond to survivors. This knowledge will enable the community to play an active role in ending domestic abuse. You can tell us what you think about the project by responding to our Community Consultation Survey.


Being a Change That Lasts Community Ambassador

We offer free 12 hour training courses to members of the local community from all backgrounds and identities where they learn about domestic abuse, including its gendered nature, how to challenge the stereotypes surrounding it and how to listen to, believe and direct survivors to specialist support.

Anyone with a connection to Cambridgeshire and/or Peterborough can become an Ask Me ambassador, whether you have been personally affected by domestic abuse or whether you would like to learn more.

After the training, ambassadors are given resources and support to share what they have learned with those around them in ways that feel most comfortable to them. They are encouraged to start conversations about domestic abuse that will help others to better understand the barriers that survivors face in speaking out. An ambassador can commit as much or as little time as they can give.

We keep in touch with Community Ambassadors with new opportunities and events such as ambassador meet-ups, campaign involvement and volunteering. We also send short surveys to find out how they are getting on and how we can support them further.


A Community Ambassador...

... believes in equality of all people, regardless of their gender identity, age, religion, ethnicity, sexual orientation, disability, marital status, cultural beliefs or circumstances.

... listens and believes others that share their personal experiences of domestic abuse.

... is non-judgmental and respectful.

... is passionate about ending domestic abuse.


There is a chance that we may decide that it isn’t appropriate for a person to take on the role if they don’t share these values and qualities. We will work with people to overcome any barriers wherever possible, or we will direct you to a more suitable volunteering or training opportunity.


Interested? Join the Scheme


Our upcoming training dates are:

Cambridge - Saturday 5th and 12th October, 10am-4:30pm

Peterborough - Saturday 19th and 26th October, 10am-4:30pm

Cambridge - 4th, 6th, 11th & 13th November, 5:30-8:30pm (for university students)

Peterborough - Thursday 7th and 14th November, 10am-4:30pm 

Peterborough - Monday 2nd and 9th December, 10am-4:30pm

Ely (TBC) - Friday 6th and 13th December,10am-4:30pm


If you would like to take part, please complete the application form below. We will be releasing new training dates throughout 2019, so if you can't make any of the above, you can still apply and we'll get back to you when new dates are released. Once you have completed the form, we will be in touch to confirm your space on the training. If you have any questions please contact askme@cambridgewa.org.uk 

Create your own user feedback survey

"This has been one of the best training events I have ever attended."


"This has totally changed my attitude towards those suffering domestic abuse. I am so glad I signed up to this course."


"Amazing facilitators. Such powerful training. Will be life-changing."